Kelly Services S.p.A., a US multinational company leading in providing workforce solutions, since more than 60 years offers interesting opportunities to qualified candidates all over the world. For further information, please visit www.kellyservices.it.
Ready to make an impact with an iconic brand that is reshaping the future of work and championing the temporary/independent workforce? Hungry to join a team of high-performing, tech-savvy marketing and operational peers that are purpose-driven? Want to leave your mark by helping countless people connect with great employment opportunities?
Goosebumps? Good. Read on!
We're always thinking about what's next
Connecting talented people to work is at the very heart of what we do. In a world where nothing is permanent, job seekers and employers are continually asking, "What's next?" The quest for advancement means that careers are continually in motion. While employers are constantly evaluating their workforce effectiveness to meet the needs of their strategic goals. At Kelly, we're always thinking about what's next for job seekers and employers.
Kelly Services Spa is looking for:
EMEA Marketing Data Analyst
The Marketing Data Analyst supports Kelly's strategic goals by providing actionable, high-quality data and performing analysis that inform marketing decisions and drive growth across Kelly's European markets. Scope of decisions include lead generation, customer engagement marketing, channel spend & optimization, re-targeting, and investment in digital properties and content.
The role reports to the Vice President of marketing for Kelly's international business unit. The role supports Marketing Managers located in a number of European markets.
Tasks & Responsibilities
Using data tools and statistical methods to validate and interpret country marketing/sales data (internal and external) and reporting on insights and findings to regional/global colleagues.
Offer critical insights and pinpoint areas of opportunity by providing country marketing and recruiting/sales teams with trend projections as well as accurate analyses of campaign ROI and sales lead performance
Collaborate with country marketing teams to guide A/B creative tests, incrementality tests, and spend scaling tests on campaigns online and offline to identify what works best
Leading execution of cross-market digital acquisition campaigns, in partnership with the regional marketing VP
Inform marketing strategy by analyzing marketing campaign effectiveness and ROI, sharing insights about response rates across channels and audiences with marketing teams both locally and globally
Working with global marketing colleagues to report/share performance of EMEA marketing
Enable sales teams to increase success by identifying customers and prospects with high buying potential
Build the company's customer knowledgebase by conducting valid research on customer needs, feedback and knowledge; maintain CRM tools to ensure data quality
Work to embed analytical capabilities across Kelly's markets in Europe and also look for opportunities to leverage leading-edge tools from outside the company and industry.
What We Offer!
Chances to learn and grow!
Chance to work remotely - we measure results, not time spent in the office!
You will be part of a highly international team in a fun work environment!
Must be comfortable initiating and leading analytics processes and projects
Must have exceptional statistical analysis, modern digital tools and problem-solving skills and experience in interpreting available internal and external data
Strong technical skills across data, database marketing, data extraction, analytics and/or data visualization
Very familiar with determining ROI for marketing campaigns, identifying and projecting sales trends, summarizing customer needs and more.
Experience working across at least 2 relevant areas: digital analytics, data development, analytics, reporting, data visualization, insight delivery
High level of proficiency in and understanding of marketing and sales force automation platforms (e.g., Marketo, SFMC), business intelligence tools (e.g., Qlik, Tableau, Domo), databases (e.g., Oracle, SQL) and data layer building within Excel, Google Analytics, Tableau, etc. Knowledge and prior data table usage of tools like Facebook Ad Manager, AdWords, Taboola, Outbrain
Preferred degree in a field with a focus on statistics, analytics or IT
English speaker + second language ideally French or German
Working place : Milan or any of our European hubs including Paris, Hamburg, London, Neuchatel, Hoofddorp, Lisbon, Moscow, etc.
Kelly Services S.p.A., iscritta in data 26/11/2004 nell'Albo Informatico delle Agenzie per il Lavoro, Sez. I., prot. n. 1098-SG. I candidati ambosessi (L. 903/77) sono invitati a leggere sul sito www.kellyservices.it l'informativa sulla Privacy (Regolamento UE 2016/679).
Kelly Services are acting as an Employment Agency in relation to this role. Should you choose to apply, your information will be processed in accordance with Kelly's Privacy Statement
As an Equal Opportunities employer we welcome applications from all suitably qualified persons regardless of their race, sex, disability, religion/belief, sexual orientation or age.